Jonne Ceserani's Big Ideas: Putting the Zest Into Creativity and Innovation PDF

By Jonne Ceserani

Innovation, creativity and alter are the lifeblood of industrial yet unlocking the cutting edge skill of a company could be a tricky technique.

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Extra info for Big Ideas: Putting the Zest Into Creativity and Innovation at Work

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Others are happier thinking about details and may be overwhelmed if a goal is too big. ᔡ In addition, if a goal is too small, it may not provide the motivation to spur someone into action. In this case, it can become important to link the goal to a bigger or more important goal that someone is motivated towards. Choose a task or goal, say ‘How to promote creativity and innovation in the workplace’: 1. Is the task too big, vague or unspecific? – Chunk down. ’ (turn into a positive). 2. Is the task too small to motivate me?

Avoid using Why? as this will uncover beliefs rather than specific information about the task. ᔡ Focus on the results you want rather than the current state of affairs, ie: outcomes instead of problems; possibilities instead of limitations; how? instead of why? useful instead of right or wrong. Moving towards your goal ឣ 47 Chunking your task or goal to increase motivation Is your task or goal in the appropriate bite-sized chunk? Q A How do you eat an elephant? One bite at a time. ᔡ In setting goals or objectives, people often forget differences in thinking styles: – Some people prefer to think about large goals or the big picture, but when the time comes for action have no idea what to do.

What will you be seeing, hearing and feeling? Get really specific. – How will someone else know that you have achieved your outcome? – What will that person be seeing you do and hearing you say? Again, get specific. 3. Specific context – in what context do you want this outcome? – When do you want it? When don’t you want it? – With whom do you want it? With whom might it not be appropriate? – Where do you want it? In what situations might it not be appropriate? 4. Ownership – can you start and maintain this outcome?

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