Beyond Persuasion: Communication Strategies for Healthcare - download pdf or read online

By Patricia J. Parsons

The creation of social media has perpetually replaced how corporations converse with the general public, and healthcare enterprises aren't any exception. Beyond Persuasion offers healthcare managers with a advisor to utilizing strategic verbal exchange to fulfill either own ambitions within the electronic age.

Whether healthcare managers are engaging in conferences with staff, answering significant quantities of electronic mail, or maintaining with Twitter feeds, their luck finally relies on their strategic conversation talents. the 1st e-book to provide a strategic method of managerial communique in healthiness care, Beyond Persuasion is stuffed with beneficial details on matters equivalent to find out how to strengthen primary talents, converse strategically with inner teams resembling staff and clinical employees, and improve relationships with the exterior neighborhood and either conventional and new media.

In this new version, Patricia J. Parsons has extra new references and assets and has up-to-date the textual content with clean fabric on the way to weave social media instruments, strategies, concepts, and guidelines into the basic dialogue approximately communique as a private, specialist, and organizational priority.

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Extra resources for Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Example text

Sometimes, it is to your advantage to maintain your neutral relationships, but you will encounter many individuals with whom it would be to your benefit to proactively cultivate a positive one. Myths about Interpersonal Communication Your beliefs about communication, in general, and your own skills, in particular, have an enormous effect on your success or failure as a communicator. 2 1. People pay attention when you speak to them. Unless the other person is really interested in what you are saying (this means they have a personal stake in it), he or she is likely not really paying attention at all and certainly not to the extent that you may believe.

Projects: A Practical Approach. Mahwah, NJ: Lawrence Erlbaum, 2003. On the Web Management Skills List. html Management Styles. htm Management versus Leadership. org/ldrship/ldrship. htm#anchor2078406 2 The Strategic Communication Process The plan is nothing. Planning is everything! – Dwight D. Eisenhower Any manager worth his or her salt already knows a great deal about being strategic. 1 When it comes to communication by healthcare managers, not only is the plan not implemented, but it is often neglected entirely.

Here are just a few of the situations where your own writing skills tell important tales about you as a communicator: • • • • • • • • • • • e-mail memos letters reports and proposals minutes opinion pieces annual report letter editing employees’ work clearing news releases articles for the employee or donor newsletter speeches and presentations And the list goes on. Even if you have public relations personnel and administrative assistants to help you with these pieces, are you always so confident about the quality of their writing that you sign as if you had created it yourself?

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