New PDF release: Advances in Culture and Psychology, Volume 4

By Ying-yi Hong, Michele J. Gelfand, Chi-yue Chiu

With purposes during the social sciences, tradition and psychology is a quickly growing to be box that has skilled a surge in guides over the past decade. From this proliferation of books, chapters, and magazine articles, interesting advancements have emerged within the courting of tradition to cognitive methods, human improvement, psychopathology, social habit, organizational habit, neuroscience, language, advertising, and different issues. In popularity of this exponential development, Advances in tradition and Psychology is the 1st annual sequence to provide cutting-edge experiences of scholarly study within the transforming into box of tradition and psychology.

The Advances in tradition and Psychology series is:

* constructing an highbrow domestic for tradition and psychology learn programs
* Fostering bridges and connections between cultural students from around the discipline
* making a prime outlet for tradition and psychology research
* Publishing articles that replicate the theoretical, methodological, and epistemological range within the examine of tradition and psychology
* improving the collective identification of the tradition and psychology field

Comprising chapters from the world over popular tradition students and representing range within the thought and research of tradition inside of psychology, Advances in tradition and Psychology is a perfect source for learn courses and lecturers in the course of the psychology group.

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Additional resources for Advances in Culture and Psychology, Volume 4

Example text

Genes substantially influence every level of human biology, including regulating neurotransmission within the brain. , 2002), and social behavior (Canli & Lesch, 2007). Importantly, genes not only regulate brain mechanisms and behavior, but also influence, and are influenced by, cultural selection (Boyd & Richerson, 1985). 4), cultural traits can possess evolutionary advantages. 4: Model of two complementary evolutionary processes (adapted from Stone, Lurquin, & Cavalli-Sforza, 2006). Natural selection and cultural niche construction, by which the environment exerts selective pressure on organisms and organisms, modify their environment in order to alter selection pressures exerted on them.

People may pursue goals with a focus on promotion, or the pursuit of gains and aspirations toward ideals, or with a focus on prevention, the avoidance of loss and desire for safety as well as fulfillment of obligations. Numerous cultural psychological studies show that cultural styles of self-construal affect goal pursuit and motivational style. Individualists place more emphasis on promotionoriented goal pursuit, whereas collectivists focus more on prevention-oriented goal pursuit (Lee, Aaker, & Gardner, 2000).

In another study, Lin and colleagues (2008) recorded electrophysiological activity in extrastriate cortex while participants primed with either individualism or collectivism viewed compound visual stimuli in either a global or a local fashion. Results demonstrated that individualistic self-construal priming resulted in greater P1 amplitude during local relative to global processing, whereas collectivistic self-construal priming resulted in greater P1 amplitude during global relative to local processing.

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